About AMMA

Over the years of making jewelry, I have sometimes wondered why I am drawn to this profession, occasionally asking myself if I have another purpose in life. But, somehow I can't help myself from creating new pieces of jewelry. The beauty of the raw materials fuels my creativity, while the intense focus on the tiniest detail makes me forget the world around me. And maybe it's just that.

Hello, I’m Marleen, a Dutch goldsmith and art historian based in Amsterdam. The name AMMA, originally my dad’s idea, captures my masters degree in art history as well as the art of goldsmithing. Anne-Marleen (my given name) + Master of Arts = AMMA. I liked the symmetry, and how it nods to the fact that my jewelry is AMsterdam MAde.

Treasures and Transformation
I was not aware when I called my brand AMMA that the word means mother and grandma in many languages. Or that I would become a mother myself. Life is all about transformation, metamorphosis. And jewelry with its geological treasures can gracefully reflect our lives at different stages. For me, it is essential that the ingredients of my jewelry can be cherished for life, that they can be reused and transform into something new. It is no coincidence that you will see butterflies throughout my work!

Romantic Minimalism
My pieces are characterized by fine, intricate detailing captured within a minimalistic frame. Subtle, complementary colors – ton sur ton and sometimes mysteriously dark. Filigree is my specialty. I love the contrast between a bold minimalistic frame and the delicate and detailed ornaments of filigree. Both in shape and technique, the tension between them is strong and difficult to balance. When in harmony, the result is stunning.

What I hope AMMA means to you?

Timeless Beauty
captured in refined, high-end jewelry. Made by hand, perfectly suited for celebrating and marking important moments in the life of you and your loved ones. Delicate designs, irresistible and one-of-a-kind diamonds, gemstones and pearls.

Delicate Craftsmanship
connecting art, history, and craftsmanship with the beauty of gold, pearls and precious stones.

Romantic Minimalism
love in a frame that you will find in detailed little treasures. A talisman, reminding you what is truly important in life. Not the jewelry itself but the meaning it represents.

I'd love to hear from you!
Filling out this short form is the first step! After receiving your request, I will contact you for more information and/or to make an appointment, either online or in my studio.


Marleen Hengeveld
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